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Thank You for an Awesome 2014!


The final day of the year tends to put us in a reflective headspace - recounting all the things we've achieved (or not) in this span of 365 days.

Much has changed for SFG this year. We set out with the aim of pushing ourselves out of the comfort zone, and daring to dream bigger. Taking more risks, trying new methods of doing things, always tweaking behind the scenes.


Some things that we are particularly proud of achieving this year include:

  • Moving to a new & bigger office space early this year
  • Giving our site a complete overhaul to improve it's look and functionality
  • Manufacturing our first batch of SFG Label items (which sold out, thanks to you!)
  • Continuing to design + manufacture a significant proportion of items on our store
  • Starting our SFG Blogger/Instagram Spotlight segment on our blog, featuring fresh faces on the scene with rad style



Of course, we could not have done any of this without your support!

Heartfelt thanks go out to our most ardent supporters, especially those who provide us with feedback and suggestions whether it's positive or not. We love hearing from you, and we take every single email from you to heart. (Please continue writing back to us frequently!) 

Indeed, 2014 has been a good year for us, and we aim to make SFG even better in 2015! Being an online store, we hate not being able to communicate with you guys in a conventional face to face manner. Communicating with you guys is something we are working on improving, so that we can understand you and your needs better! 

We are also working on launching our rewards program, which will let you earn points for shopping with us, referring your BFFs or simply just being on our site! You may have seen it peeking out on the site, or already started earning points! We will be launching it proper in the coming months, along with many other new features we have planned. 

All that said, we just want to thank you for being with us. 
It really means a lot to have your support, and we promise to never stop improving! 

Onward to an even more awesome 2015, and Happy New Year! 


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