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SFG Spotlight - Fiona P



Happy CNY everyone! We're finally back to our regular broadcasting now that all the visiting madness is starting to quieten down. 

This time round, we would love to introduce you to Fiona, also known as @popthebob. We instantly fell in love with her gorgeous feed, made up of minimalistic lifestyle and clothing snapshots. She also runs a blog titled of reveries.

Intrigued by this pretty face? So were we! Read on for the interview!



SFG: Give us a quick introduction of yourself!

FIONA: Bachelor of Communications graduate. Still figuring out what to do with my life. Love clean aesthetics. I respond with a really awkward "haha yeah" when people ask if i'm a fashion blogger hahahahha (don't ask why!).


SFG: How did you get started on your blog/instagram?
FIONA: I started snapping #ootds for my Instagram only about a year(ish) ago. I had trouble choosing which photo to post and I didn't want to post multiple images of the same outfit. So, I figured I should just start a blog, post ALL the photos in a single blog post and also talk more about it without typing a mega long caption on IG. Also, I wanted to have an outlet to write my *~thoughts on life~*.


SFG: Who usually snaps your photos for you?
FIONA: My boyfriend and/ or my sister! I get really shy when it comes to posing for OOTDs, even in front my best friends. Mainly because not many of them are into this outfit thing so unless I absolutely have to snap photos of my outfit, I wouldn't trouble my friends.



SFG: We ADORE your pictures! We're sure we’re not the only ones wondering what equipment/accessories you use to produce them. Care to share?
FIONA: Thank you, glad to hear that you guys like them! Canon DSLR and/ or my iPhone 5S. I usually post-process/ edit the photos with VSCO (which compresses the photos into a lower resolution but sigh.. I love the filters).


SFG: Do you have any ‘grand plans’ for your blog/instagram in 2015 and beyond?
FIONA: Well, (a huge) part of me wished that I could do this as a full-time job but I never intended my blog/instagram to go anywhere! I never expected anyone to care or even be a little interested in what I wore. When I got an email informing me that I was the one of the top 10 finalist for Singapore Blog Awards 2014, my blog kind of picked up from there and I got emails regarding collaborations etc. The last 8 months was a pleasant little surprise for me and in 2015, I hope I'd be able to work on more exciting collaborations! 



SFG: What do you like most about So Frocking Good? ;)
FIONA: I can't decide what I love most about So Frocking Good! I honestly love the style direction of So Frocking Good, it's everything I would want in my wardrobe. I adore swing dresses, parkas and the occasional floral print. I love how So Frocking Good is minimalist and chic, I would honestly wear everything. 

( Editor's Note: The love is mutual, Fiona! )




Above: A handmade card Fiona painted for Valentine's day. You're a gem indeed! <3


We sent some of our pieces her way, and waited anxiously for Fiona to style and shoot the outfits! As expected, we LOVED the resulting pictures that are now up on her blog and instagram @popthebob. Here are a few of our favourites!




We love the angular lines in the background and the creative composition of this picture! Fiona channels effortless style with our self-manufactured KALIA Utility Parka in a unique shade of ash purple. Found here.



Making our simple CLAUDIA Keyhole Chiffon Tank look casual-chic, by styling it with a tasselled bag and printed shorts. Currently sold out



We love how she edged up a simple bodycon skirt with a moto jacket and ankle boots!  Styling? 10/10! The CARINE Shimmer Bodycon Skirt in midnight can be found here


We hade a FANTASTIC time working with this gorgeous young lady, and have been thoroughly inspired by her effortless, less is more style! This marks the end of our tête-à-tête with Fiona, but we would absolutely love to work with her again! 



Till we meet again, Fiona! <3




Have a blogger/instagrammer you would like to see featured here? Interested in collaborating with us on upcoming features?

Head over HERE for details and to get in touch with us! We look forward to working with you.

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